It’s the story of a woman — Mériane Labrie — with a thirst for food innovation and a passion for human potential, who one day decided to truly believe in herself and make a difference in people’s long-term health… to help make the world a better place. A proudly Quebec-based company that’s leading the fight against added refined sugar and inspiring people to take better care of themselves — joyfully.

5 healthy cookbooks waging war on added refined sugar, 350,000 copies sold, 32 innovative, high-fibre, no-added-refined-sugar food products available in grocery stores, 50 motivational talks per year, 12 distinction awards, 1 online no-added-refined-sugar grocery store, 1 inspiring podcast, 1 motivation academy, 1 personal growth book, 1 woman with her burning desire and her vision to change the world.

A trained advertising copywriter, I was a marathon runner who had just become a mom. I was always hungry—and I’d become profoundly aware of the importance of the food we put in our bodies. A lifelong sweet tooth, I wanted to find a way to create healthier, guilt-free treats. Armed with my wooden spoon and a deep sense of purpose, I launched madamelabriski.com: a destination free from added refined sugar.

Since refined sugar (which is everywhere!) wreaks havoc on our health, I wanted to help make a real difference in the way we eat. That’s how my food revolution began — to spark a new level of awareness and help build a healthier, more sustainable society… one that can still enjoy every bite.

My cookbooks — over 350,000 copies sold — have been translated into English and published in Europe. Some have even been recognized as the best in their category in Canada. I began giving talks on various topics across the country, while developing 32 no-added-refined-sugar, high-fibre food products now available in grocery stores and through my no-added-refined-sugar online store. As part of my mission to help society say “Goodbye refined sugar!”, I’ve received numerous awards for food innovation and entrepreneurship.

Through the challenges of this entrepreneurial adventure that completely transformed my life, I realized two powerful truths: 1. The inner strength we all possess and 2. The fact that we are what we eat — but also what we think, believe, and say.

Driven by the same energy that started it all, I felt the need to go one step further — to keep doing good, but on a deeper level. My gut instinct spoke to me again. I launched my first coaching program to help people say Goodbye to refined sugar, followed by my podcast “J’ai faim de joie”, to inspire more transparency, authenticity, and the courage to not just dream your life — but to make your life a great dream.

When we eat better, we feel better. And when we feel good, we become more in tune with our impulses, emotions, and true desires — for greater wellbeing and a better life.

As Madame Labriski prepares to expand her innovative food products internationally and enter the institutional market, she published “J’ai faim de joie” in February 2025 — a motivational and personal growth book about human potential and the strength within us all. The goal? To motivate people to take action.

I often jokingly say I must have been abducted by E.T. the Extraterrestrial — that’s probably where my endless energy and innovative ideas come from!

MY VISION: To improve society’s long-term health by reducing refined sugar consumption and offering tools to support better living and wellbeing.

MY MISSION: To make a meaningful difference in global health through two pillars: Eating better and feeling better in order to live better.

2007

• Participation in her first marathon (42.2 km), and Madame is ravenous.

2008

• Participation in the Boston Marathon and first steps towards developing recipes.

2010

• Vision of changing the world during a bike trip in Virginia. She asserts that one day, she’ll be on Oprah talking about her company.

2011

• Maternity leave following the birth of her daughter Antoinette. While pampering her daughter, she works day and night on her project. Her kitchen is transformed into a laboratory. Giving birth inspires her to prove to her daughter that anything in life is possible.

2012

• Participation in the Chicago Marathon (3:08). She’s the first Quebec woman to cross the finishing line and returns home bursting with determination. On 12 November 2012, the first version of her blog goes online: MadameLabriski.com – Ces galettes dont tout le monde parle (The cookies that are the talk of the town) and creation of the Facebook page. Nobody talks about them, but she’s convinced that one day, they will indeed be the talk of the town.
• The advertising agency she works for as a creative copywriter closes down. She loses her job.

2013

• Madame Labriski begins hosting conferences and creates her own advertising agency called 21 grammes.

2015

• Launch of a crowdfunding campaign with LaRuche to improve her digital presence.
• She finds out she is pregnant with a second child.

2016

• Market entry of the famous yellow cookbook Ces galettes dont tout le monde parle (over 135,000 copies sold). It is an instant bestseller.
• Her energizing speaking tour takes off at full speed and the pace has never eased up ever since.

2017

• Founding of Madame Labriski Inc.
• First edition of the Madame Labriski MégaRelais sporting event. (It will cease operations in 2021, following the pandemic)

2018

• She signs an exclusivity agreement with Sobey’s. Introduction on the market of the first line of products: Madame Labriski date purees, available at 300 sale points across Quebec.
• She wins her first entrepreneurship award.
• Release of the second instant bestselling cookbook Bye-bye sucre raffiné, bonjour purée de dattes! (70,000 copies sold). These cookbooks will be published in English.
• Start of cooking workshops at schools.

2019

• Arrival on the market of the second and third product lines in grocery stores: energy cookies and muffins with no refined sugar that are baked on the premises.
• Release of the first English cookbook FUEL YOUR DAY in English Canada and the United States.
• Launch of the first children’s book Mini Labriski – Sucrabolique!
• Madame wins the Femmes d’affaires de l’année award in the ‘New female entrepreneur’ category and the Entrepreneur Visionnaire de l’année award.

2020

• Year of COVID-19, and adjustments have to be made. Madame is more motivated than ever to bring about change in the world of nutrition.
• Release of the third cookbook in French Ces muffins dont tout le monde parle.
• Launch of the second children’s book Mini Labriski – MentaloBéton!
• The new products are all finalists in food innovation competitions.
• The number of fans on social media surpasses 100,000.
• Launch of Madame Labriski whole pitted dates and pitted date halves.
• I am selected as one of the 100 entrepreneurs who are changing the world for the La Force de l’impact campaign.

2021

• January 13, release of the French cookbook Bye-bye sucre raffiné, bonjour purée de dattes! in Europe under the name of Je fais la guerre au sucre raffiné.
• July 6, launch of the second cookbook in English Bye-bye sucre raffiné, bonjour purée de dattes! in Canada and the United-States under then name of Goodbye refined sugar!
• Madame wins the gold medal at the Taste Canada Awards for her book Ces muffins dont tout le monde parle.

2022

• In March, the Madame finds herself ranked among the rising stars in the magazine Premières en affaires. 
• On April 7th, Madame launches her 4th cookbook Collations Énergisantes. 
• First conference in Europe.

2023

• Once again, I made it into the Rising Stars category in the magazine Premières en affaires.
• Launch of my 5th bestselling cookbook, Miamski! On cuisine en famille and the 3rd children’s novel in the Mini Labriski CoeuroVentre series.
• We launched 12 new no-added-refined-sugar grocery products to make everyday life easier for everyone: vegan energy cookies, cookie mixes, a banana bread mix, healthy BBQ sauces, date syrup, and date powder — all high-value, better-for-you innovations.
• Our new line of healthy BBQ sauces and our cookie mixes were named finalists at the CTAQ Awards (Conseil de la transformation alimentaire du Québec).
• I gave my first keynote lecture before a crowd of 800 people for doTERRA Canada. With my signature energy, I set the convention centre on fire (figuratively, of course!).
• My cookbook Collations énergisantes was recognized as the 2nd best book in its category at the Taste Canada Awards.

2024

• I was named 2024 Personnalité de l’Actualité alimentaire (Food News Personality of the Year).
• Once again, I was featured among the Rising Stars category in Premières en affaires.
• We launched our line of Overnight Oats – 3x Less Sugar and High in Fibre, because breakfast should be as nourishing as it is delicious.
• We launched the Labriski Coaching Academy, established to inspire people to take care of themselves — mind, body, and spirit — in a true 360° wellness approach.
• We also launched a new line of no-added-refined-sugar salad dressings.
• We proudly won the Desjardins Innovative Company Award presented by the CTAQ (Quebec Food Processing Council).
• I launched the “J’ai faim de joie” (Hungry for Joy) podcast, now available on all major platforms.

2025

• I launched my most recent book, J’ai faim de joie – Tools and Reflections to Transform Your Life.
• We won the People’s Choice Award at the 2025 DUX Grand Prix Gala for our Avoinette Chocolate Chip Cookie Dough — a dough you can eat raw or baked.
• A brand-new signature conference was created: J’ai faim de joie. An inspiring, high-energy talk designed to awaken your inner drive — because you have the power to transform your life. End result? Renewed energy and an irresistible urge to take action.
• We opened the Madame Labriski Transformation Academy.
• The brand continues to push the boundaries of food innovation: a new line of gluten-free cookie mixes is set to launch this fall.
• Madame Labriski will continue making a difference on the food scene — embodying her mission that we must eat better to live better. She always says it with humour… but there’s always an element of truth behind her words. Madame Labriski is going internatioooonallllle! She’s already on her way — and she’ll go a whole lot further than you could ever imagine. See you tomorrow… in good health!