I’m a born entrepreneur but I haven’t always known it. In fact, it’s something I only realized in the past few years, but now when I look back at my life, from my early childhood to today, I can see that I am well and truly a born entrepreneur.
I don’t come from an entrepreneurial family. I come from a family that went through a difficult divorce, with a mother who’s a teacher and a father a carpenter. I was born in Saint-Agapit in Lotbinière (a suburb of Quebec City) and I got my first job at the age of 11 delivering newspapers to pay for my figure skating lessons. And it was at that moment that I understood the true meaning of the expression “the early bird catches the worm.”
On 15 February, the magazine Madame Figaro (in France) published an article entitled “La purée de dattes, l’alternative saine et gourmande au sucre raffiné” (Date puree, a healthy and delicious alternative to refined sugar). The subject of the article: the first cookbook by Madame Labriski to be published in France by Hachette and, more importantly, the vision that drives me to help reduce our excessive consumption of refined sugar, without however having to give up the pleasures of eating. Our French neighbours hit the nail on the head in terms of what I’m trying to do: foster a new food awareness.